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In shades of pink and an abundance of floral, Cadbury has released two limited edition Roses packs in time for Mother’s Day, partnering with Australian illustrator Megan Hess for the packaging design.

Hess is internationally renowned for her fashion artistry and her signature style features on the Roses packs, giving them a modern twist.

Hess said she was thrilled to be partnering with Cadbury to celebrate the important women in her life for Mother’s Day.

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“I am excited to be able to share my illustrations with Australian women through Cadbury Roses and make this classic gift even more special,” said Hess.

“Being a mother, I understand how important it is to share these special moments with your loved ones.”

The limited edition pack features all the Roses classic flavours including Turkish delight, hazelnut swirl, caramel deluxe, classic milk and dark mocha nougat.

The Cadbury Roses release for Mother’s Day is available in 450g boxes and can be found in all major confectionery retailers across Australia.

Packaging News

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Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.