Drinks and hospitality business, Endeavour Group, is extending its partnership with commerce media company, Criteo – transitioning from Microsoft’s PromoteIQ to have Criteo as Endeavour’s total on-site retail media solution partner.
Criteo’s retail media solutions use AI to inform and serve sponsored products and display ads for the consumer at the time of browsing. Its modular approach enables Criteo to create tailored solutions to adapt and scale in line with business growth and industry trends.
The partnership aims to “supercharge” Endeavour Group’s brands and agencies campaigns, and boost performance and reporting capabilities through its newly optimised Retail Media Onsite Ad-Serving Platform, powered by Criteo.
Endeavour Group retail media division MixIn general manager, Martyn Raab, said the company was impressed with Criteo’s premium service and approach to the business.
“Our decision to expand our partnership and enlist Criteo as our retail media partner is a strategic step in Endeavour Group’s transformation to a more consolidated, single operating model positioned around our customer,” said Raab.
“Criteo is uniquely positioned to support our mission to maximise efficiency, effectiveness and experience for our customers.”
The company stated Criteo’s extensive analytics, reporting capabilities, and unparalleled attribution modelling will help elevate Endeavour Group’s presence in the $2.1 billion retail media market in Australia.
Criteo ANZ managing director, Colin Barnard, said the company’s platform is designed and purpose-built with retailers, brands, and their agencies in mind, with the goal of providing long-term, sustainable revenue growth that benefits all the players in the ecosystem.
“We are thrilled to expand our partnership with Endeavour Group, powering their retail media initiatives to enhance the experience and maximise return for their customers,” said Barnard.
“Criteo’s retail media footprint in Australia has grown significantly in recent years with partners across major industries including health, beauty, fashion and quick commerce, and now is expanding into the liquor industry. Criteo’s range of retail media solutions and ability to build to scale provides a richer experience for Australian businesses in a market that has had few options historically.”
