Our sister publication PKN's latest print issue – the AUSPACK 2019 Preview – is in the market, bringing readers a collaborative cover experience with a difference. Each of the 5000 variations of the cover also incorporates an AR activation, triggered by scanning the cover or the digitally printed stand-up pouch inserted in the issue.
Key collaborators with PKN and AUSPACK on the project were APPMA member Currie Group, AUSPACK exhibitors Dreemar and HP, plus animation studio Smoosh Creative, pouch printing specialist Read Labels & Packaging, and magazine printer Blue Star.
AUSPACK, the packaging industry’s leading trade show in the Australasian region owned by the Australian Packaging and Processing Machinery Association (APPMA), is a biennial showcase of cutting-edge packaging innovation and trends influencing the industry. So what better way to illustrate this than to produce a promotional cover on the packaging industry’s leading magazine that talks to the top trends and technology?
You can read the full story here.
The AR activation will be demonstrated at AUSPACK on the PKN and Food & Drink Business stand B120.
