For years it could only be found at Australia’s Asian restaurants, but China’s best-known beer brand is ramping up.

Tsingtao has been sold in Australia for more than 20 years, initially only in Chinese restaurants. However, that’s been changing following the appointment of its sole distributor, Ettason.

Ettason’s focus on channel expansion is paying off, according to Tsingtao’s Australian brand manager Ronald Pang.

These days, the brand can be found in all of the major bottle-shop chains, many of the independents, and also at Costco. Tsingtao also has plans to continue its aggressive branding and marketing activities.

“Whether on the beach or at the barbie, we want Tsingtao to be the beer of choice,” Pang says. “We want people to realise that Tsingtao is not only a beer, but is also an experience or journey.”

To this end, the company recently launched a consumer competition focusing on the history of the brand.

Read the rest of this article >>

Packaging News

Plastic packaging is among the flotsam washing up on East Coast beaches after cargo vessel APL England on Sunday lost 40 shipping containers overboard in heavy weather.

Foodmach has beat deadlines to get surgical mask-making machines designed, built, and running to help boost the Australian supply of this essential piece of PPE.

PacPrint, the four-day show held in conjunction with Visual Impact and the Label & Packaging Expo, will now be held from 28 September through 1 October next year.