Australian company Made By Cow has launched the world’s first cold pressed raw milk. Using its new, patented method, approved by the NSW Food Authority, Made By Cow uses milk from a single Jersey herd on the New South Wales south coast.
At the launch CEO Wade Porter told Food & Drink Business that it was "game changer" for the dairy industry. "Made By Cow is the market mover, with its process the first approved by the NSW Food Authority,” he said.
In Australia it has been illegal to sell untreated or “raw” milk. It has had to undergo pasteurisation where it is heated to at least 72 degrees to destroy any harmful bacteria.
Made By Cow’s patented process uses cold high pressure. “The milk is bottled straight from the farm and then immediately put through the high pressure process,” Porter said. The fact that the milk is not exposed after that process, combined with careful herd management and more hygienic milking practices means the milk is “safe, unaltered, deliciously creamy”.
The pressure destroys harmful pathogens but has no impact on smaller molecules like vitamins and enzymes.
Made By Cow founder, Saxon Joye, said at the launch the Food Authority approval process was “long and exhaustive”. “It took a couple of years, but the technology stood up.”
Porter said one of the challenges was resourcing the business sufficiently, citing when the HPP machine broke down for four months. “We needed to resource up and invest in scale,” he said.
That was when Lion Dairy & Drinks came onboard. Lion financed a second HPP machine for the company and will assist in distribution. “We’re working with Lion to distribute to 1500 stores in the independent channel, which would otherwise have taken us years,” Porter said.
The milk comes in 705 mililitres and 1.5 litre bottles.