• The green packaging differentiates Coca-Cola Life from the other members of the Coca-Cola portfolio in Australia.
    The green packaging differentiates Coca-Cola Life from the other members of the Coca-Cola portfolio in Australia.
Close×

Coca-Cola South Pacific has announced the highly anticipated Coca-Cola Life will be hitting Australian shelves from early April.

The company says Coca-Cola Life is the first major brand from Coca-Cola in Australia to combine sugar and stevia, and it has 35 per cent less sugar and kilojoules, compared to Coca-Cola.

Also, it is only the fourth drink to be launched in the Coca-Cola trademark’s 128 year history. The green packaging differentiates it from the other members of the Coca-Cola portfolio in Australia.

Geoff Parker, CEO of the Australian Beverages Council said: “In 2013, Coca-Cola made a commitment to offer lower kilojoule options including making stevia sweetened beverages more available to consumers, and the launch of Coca-Cola Life this is another step in fulfilling this commitment.”

The new product will be backed by a multimillion dollar marketing campaign across multiple channels, including TVC, cinema, OOH, print, digital, PR and sampling.

Billboard displays will feature at iconic locations including Sydney’s Kings Cross sign and a takeover of Melbourne’s Southern Cross Station.

The campaign will be based on the locally created idea ‘Let Life Surprise You’.

Packaging News

Earlier this month PKN published an article that voiced industry concern over the speculation that Qenos might be closing its polymer manufacturing plants in Australia. Qenos has remained silent on the matter. The MD of Qenos customer Impact International, Aleks Lajovic, wants some answers.

Amcor, a global leader in developing and producing responsible packaging solutions, is the proud recipient of eight FPA Awards for innovative and sustainable contributions to the industry.

An impressive number of quality entries into the inaugural Hive Awards created a highly competitive line-up for judges to consider. The packaging category was one of the most strongly contested.