Coca-Cola Amatil is expanding its coffee offerings with the launch of a new premium product called SoCo for top coffee venues.

Designed to meet the exacting requirements of some of Australia's most sought-after coffee venues, SoCo Coffee Roasters is a bespoke new coffee proposition targeted exclusively at high-value, premium coffee venues.

Short for Society of Good Coffee, SoCo was developed and roasted by Grinders Coffee experts to occupy a completely unique brand position.

SoCo's launch will be supported by a separate service and delivery proposition, with the aim of meeting the expectations of the most fastidious café owner and coffee consumer.