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Lion is launching Hahn Ultra Crisp, a new full-strength gluten-free lager brewed entirely from rice in response to the changing needs of beer drinkers.

Hahn Ultra Crisp is endorsed by Coeliac Australia as gluten free. It also has a low carb count, is 99 per cent sugar free and has no preservatives.

The beer took five years to develop, according to Lion, and was created using an innovative multi-million dollar brewing process in order to appeal to the increasing number of consumers looking for a lighter and healthier way to enjoy full-strength beer.

“There are some beers out there which use rice as part of the grain mix to balance the flavour, but we are the first in Australia to create a beer that is brewed entirely with rice, instead of grains like wheat or barley,” Lion research and development director Jeff Potter said.

“The challenge for us was to work out how to make Hahn Ultra Crisp taste great without using the traditional grains which usually produce the flavours of beer as we know it.”

“Once we figured that out, it was a matter of creating the perfect combination with aromatic hops and a specially chosen yeast, and the result is a crisp, dry beer with light citrus aromas and a clean finish that holds its own when it comes to flavour,” Potter said.

Hahn Ultra Crisp is RRP $17/330mL 6-pack and $47/330mL 24-case.